True North Sports + Entertainment was established in 1999 with the vision of bringing Winnipeg to the forefront of the sports and entertainment industry
The most significant milestones in reaching that vision have been the construction of Bell MTS Place, a 15,294 seat sports and entertainment complex in downtown Winnipeg, which opened in 2004
True North expanded its operations in 2010 with the construction of MTS Iceplex, a four-pad community hockey complex which also serves as the official training facility of the Winnipeg Jets. In 2014, True North aquired the Burton Cummings Theatre for the Performing Arts, a 1600 seat historic theatre located in downtown Winnipeg. The following year, True North announced the return its American Hockey League franchise, the Manitoba Moose, to Bell MTS Place.